Tech giant Oracle aims to move ahead of its marketing cloud competitors with its latest acquisition. Moat is a digital ad measurement firm with big name customers like Facebook using its "attention analytics."
CRM giant Salesforce is combining some existing tools with some new technologies into a new platform -- dubbed the Einstein High Velocity Sales Cloud -- to automate many sales and CRM tasks.
Business social network LinkedIn took a major step into the customer relationship management sector with the announcement that it would be adding a new enterprise edition to its Sales Navigator service.
In what could be called a meeting of artificially intelligent minds, a new partnership will combine IBM's cognitive computing platform Watson with Salesforce's Einstein artificial intelligence for CRM.
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